Sell What You Know™

Learn how you can set up and grow a successful online coaching business.

How we look after our clients…

We truly believe that having a mentor who has achieved what you are aiming to achieve is the quickest and most effective way to reach your goals and get your business to the desired level.

Our area of expertise is helping coaches, mentors and consultants to build a business they love. To get more of the clients they want to work with at a price they are truly worth. We typically work with people who already have good coaching skills and we help them grow by aligning their marketing strategy with their business strategy. But we also offer comprehensive training with a wide range of marketing, sales and fulfilment to maximise the success of our students.

We work with a small group of select clients over a 14-week window to ensure we are able to give our students the close mentorship they need to progress and succeed with their businesses. It is a workshop environment designed to get coaches and mentors to their goals.

We work with you each week on any area of your business that you wish to focus on. From developing your offer to your clients, creating free value and funnels, digital advertising, effective sales and how to deliver a great training program to your clients. With the Sell What You Know™ Mentor and Success program, you get direct access to Alex and the team and all of their many years of experience and expertise, directly applied to your business.

The 5 Pillars

Our mentorship program, known as the Sell What You Know™ Mentor and Success Program, is based on the 5 main pillars below that are designed in a specific way to help our clients solve the biggest problems in their businesses:

  1. Superior Offer Alchemy™
  2. Building Rapid Authority™
  3. Marketing Made Easy™
  4. Authentic Client Acquisition™
  5. Leveraging Time and Scaling™

We find that before making a decision if this mentorship is for you and if we can take you on board as our private student, it’s always great to book a free 45 minutes strategy session where we go in depth through your particular situation and see if we can help you.

We only accept a limited number of students that we teach privately and it is extremely important that we feel that we are a good fit for each other in all ways.

We love truly helping our students but we have realised that it’s always best when we have matching values and the same work ethic together, thus during this session we get clarity on what you need to achieve what you desire, if we can help you to achieve those goals and if we are a good fit for each other.

To book your strategy session, click the button below:

Program Visual Breakdown

Course Materials

Access the online course materials at your leisure, 24/7 from anywhere in the world, on any device.

Work at your own pace, on your own time.

Friendly Community

Connect with other students in the program from all over the world.

Share new knowledge, ideas and support.

Group Calls

Get regular, direct support from our team of expert coaches and other students every week.

Current calls include helping you with your offer and audience, sales and copywriting and marketing.

Online Support

Never be stuck with our online support.

If you have any questions or challenges as you build your coaching, mentoring or consulting business. Our team of support coaches are here to help you.

Some Advice If You’re Considering This

Imposter Syndrome

A common limiting belief we hear from people thinking about becoming an online coach is that they’re not good enough.

Nobody will pay a lot of money for what they do. That they need to have some qualification or something.

In this video you’ll learn why none of that is true.

Here’s Why You Don’t Need To Figure Out Your Offer First

You might be thinking that this all sounds great. But you need to figure out what you’re going to offer people first.

Not the case.

In this video, Alex explains what you really need to be focussing on right now.

Here’s Why NOW Is Always The Right Time To Start

Is there any such thing as the perfect time? No, of course not.

In this video, Alex explains when the perfect time is to start your online coaching adventure and why.

Here’s Why You Shouldn’t Try And Figure It Out On Your Own

In theory, everyone can figure everything out on their own.

But is that a good idea? Probably not.

Alex explains why in this short video.

Money-Back Guarantee

We’re so confident in our program, our abilities as coaches and our methods, that we offer a full money-back guarantee.

What that means is, if you invest in us and our program and you don’t see a return on your investment in us. Then we will give you back what you paid us.

How does it work?

All we ask that you complete the program and all of the action points within it. And then run your coaching business as per the methods in the program for six months.

If after that time your business revenue has not exceeded your investment in the program fee, then we will refund you the amount you paid us in full.

We offer this guarantee because your success is everything to us. It has long been our CEO’s philosophy that if you come to us for a result and don’t get that result, we have no right to keep your money. So we don’t.

For us, it’s really that simple.

You don’t buy training from us, you buy a result.

Meet Your SWYK Coaches

Alex Smale

Alex Smale has been a coach and digital marketer for over 15 years. He has coached and mentored thousands of students all over the world on how to be more successful online.

He has always been a technical expert, programming his first computer game aged just 4. He began digital marketing at the dawn of the social media age working in a variety of sectors including leisure, ecommerce, affiliate marketing and photography.

Alex now dedicates all of his time to the clients and team at Sell What You Know™ helping them to have a positive impact on the world by helping people to overcome the problems and challenges they have, with the knowledge and experience you have.

Viara Mileva

After over a decade spent writing academic papers, Viara broke free of the ivory tower and became an entrepreneur (first photographer, then copywriter and business coach).
Coaching other entrepreneurs on how to launch and scale successfully is her passion.
BEWARE: She WILL ask you about your avatar. Viara lives on a hobby farm with her husband and three kids, plus a menagerie of animals.

Ali Temple

​Ali Temple is a qualified and accredited coach specialising in mindset and peak performance. He is also a published co-author of the business handbook, How to Win & Keep Clients.

He coaches clients all over the world as well as runs an online membership focussed on happy healthy living.
He helps online coaches to master the very best coaching skills so that they can go on to get great results for their clients consistently.

Alistair Divall

Versatile presenter, actor and voiceover artist Alistair has turned his talents to practically every area of the entertainment business. He is in demand for television, acting, radio, commercial and corporate presenting.

Alistair uses his vast experience to coach and mentor individuals in the art of presenting. Helping them to be more engaging on camera, produce better ads and course materials and to be more outwardly confident.

Holly Barras

Known internationally as 'The Instagram Queen', Holly is an Instagram expert at the top of her game.

Holly will help you to rapidly grow an authentic and engaged Instagram audience the right way, without bots or black-hat strategies.

And then, how to turn this awesome organic audience into happy, paying clients.

Greg Scott

Greg has been a digital marketer for 10 years. During that time he’s coached over 1600 students, helping them to build successful online businesses.
He is the co-author of “Living A Laptop Lifestyle” along with his wife Fiona.
His passion is travel and they travel the world together for up to 9 months each year.

Fiona Scott

Fiona has strong professional ethics practising as a Chartered Accountant for 25 years. She's translated those skills into building several successful digital businesses with her husband.

Believing numbers were her strength and not words, she battled her demons to write their best-selling, triple-award winning book "Living A Laptop Lifestyle".

When not globetrotting the world nine months each year, they reside in Central London in easy reach of 5 international airports.

Jay Williams

Jay Williams is an accredited Mindset & Transformation Coach, speaker and trainer who specialises in working with Business owners to overcome the mental blockages and limitations that hold them back.

He runs online coaching programs for individuals from all over the world designed to help the create the level of impact, income and freedom they want!


Rochelle has experience in bringing exceptional customer service and client success. She started her career in the fast paced medical field before being given an opportunity that turned her head to the online world, and she's never looked back.

For the past 5 years Rochelle has lead a global online support team and created high-end concierge services for online entrepreneurs. She is always happy to help those who are overthinking and overwhelmed, by assisting with narrowing the focus and realigning priorities. Rochelle is dedicated to helping others succeed in making their dreams become reality.

 James was here

Meet Your SWYK Advisors & Support

Ash Parsa

Ash has been working online for the past 20 years, all the way from corporate and digital agency jobs to pursuing the entrepreneurial journey and setting up multiple online businesses.

For the past 3 years Ash has been focused on mastering the art of authentic sales and influence. In addition to working as a client advisor for Sell What You Know, Ash also runs his own coaching program. In his free time, Ash is a nature and outdoor fan and does things like running, hiking and skiing.

Rick Cosnett

Rick is really happy to be a part of the Sell What You Know team, having major experience in the film and TV industry internationally, and loves helping people with how to efficiently take their skills and ideas online and to the next level.

Rick is a coach and has his own program which he runs alongside the time he spends helping us at SWYK.

As a previous client, Rick also knows our program inside out, and is great at helping people to figure out the right path for them.

Helen Whitaker

Helen Whitaker is a licensed optician based in BC Canada and owns and operates Secure Vision - her mobile optical business. She also owns and operates the Secure Vision Mobile Optical Academy for aspiring mobile opticians.

She's originally from Yorkshire in the UK, where she enjoyed a long and successful career in medical and healthcare sales.  She emmigrated to Canada 12 years ago, and has just moved  to the Sunshine Coast with her husband Bart. 

She has an expert knowledge of the SWYK program, having been very successful using the training and building her own academy.

James McPherson

James is an experienced and qualified consultant. He is a highly experienced business professional with 12 years of working with investment banks and technology delivering needs based solutions as a senior consultant/client management expert.

James has also previously run his own successful enterprises and is passionate about uncovering potential and delivering value.

Chris Burgess

An incredibly high achiever, Chris has over 20 years in the film industry as an On Set Photographer and Assistant Director working on Films such as "Gladiator', 'Batman Begins', 'Casino Royale', 'Harry Potter' and the latest 'Star Wars: The Force Awakens' and 'The Last Jedi'.

The Covid pandemic has had a huge negative impact on film making and Chris had a realisation that it's up to the individual to be in control of their own future and joined our team as an advisor.

He knows first-hand the importance to lay the foundations to make sure whatever is around the corner you need to be covered.  Gone are the days you can rely on a company or anyone else to provide it for you. 


Bryan started his career in Engineering before a series of events brought him to the realization that he wasn't living a life of purpose that he was really in love with. He promptly took the leap of faith to resign and embarked on a solo backpacking adventure with no plan B.

That was 7 years ago.

In the time since, he's not only coached his own clients, but also worked alongside some of the top coaches in the industry, helping them grow their businesses, lead retreats around the world, create profitable group programs doing multiple 6 figures, and more.

He currently focuses his energy on the sales and enrolment process to help coaches create more high-ticket clients, and fitting in a workout or round of golf at any opportunity possible!


Amie is our PA who is always busy behind the scenes making sure everything is working, and keeping Alex sane. We don't know what we would do without her! 

She is a professionally trained Dancer and Holistic therapist with many years of experience performing and teaching around the world and here in the UK. 

She is passionate about helping people achieve their goals, while working on her own projects.


Sasha is one of our Support Specialists. Before joining the team she worked in childcare where she completed her level 3.

She absolutely loves making a difference to people's lives especially helping children develop life skills and grow into amazing humans. 

She loves this job as it lets her help people achieve their goals and ambitions and accomplish their dreams. She has been really excited to join us as part of the team. 

What People Say About Us

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Please Beware Inauthentic 'Reviews' or 'Scam Checks'

It saddens me that I even need to have this section on our website. But unfortunately, we do.

In recent months we have noticed several fake 'reviews' and 'scam checks' appear about Sell What You Know on unknown websites.

Thankfully, they are easy to spot.

For some reason, a few people (with little or no integrity) think it's ok to create non-genuine, negative 'reviews' or 'scam checks' about a reputable business. Or they like to give an unfounded opinion about the likelihood of success in order to direct unaware people, who are nervous about making the wrong decision, towards their own product or service.

In other words, they create a page that will come up in a search on Google if someone is researching a legitimate business such as "SellWhatYouKnow.co Is It A Scam?". This will naturally entice anyone doing their research to click.

And then on that page, they will then write an unfounded review without having been a client, and imply that said business gives little or no chance of success. And then they will suggest their own product or service instead for that person to buy.

Frankly, I think this is an absolutely appalling marketing tactic.

So if you see a 'review' or 'scam check' about SWYK that leads to a 'don't do that, do this instead' or 'here's an alternative' message or promotion at the end. Or you see a 'scam check' website peppered with banner ads and other promotions. You can be fairly sure that information is not genuine, and hopefully, it's easy to see why.

Those people have never been, nor will ever be clients of ours. They have no concept of our program, how we help people, or the results we help people to achieve.

So if you are seriously considering working with us. That's awesome! By all means, do your due diligence. We want you to come into this feeling safe and confident.

But please only refer to legitimate, reputable review sites when making your decision.

TrustPilot is probably a good place to start with that, as they verify their reviews with proof of purchase.

So you can be sure that every review on our TrustPilot page is from a genuine person who we have actually worked with.

Also, hopefully it's obvious to see by the raw, unedited nature, that the testimonials above are all genuine.

Yes, we have blurred out the surnames. That's not because we have anything to hide. It's simply because this is the internet. We care a LOT about our clients and we don't want them to be hassled by the thousands of people who encounter our business every day.

I hope you understand.

Thank you.



Wouldn’t It Be Great To Change Your Life?

We are passionate about helping coaches, mentors and consultants to grow and create the best strategies to scale their businesses and never need to struggle with obtaining their ideal clients again. Click the button to schedule in your free strategy session and learn how we could help your business thrive.