Sell What You Know
Learn how you can set up and grow a successful online coaching business.
How we look after our clients…
We truly believe that having a mentor who has achieved what you are aiming to achieve is the quickest and most effective way to reach your goals and get your business to the desired level.
Our area of expertise is helping coaches, mentors and consultants to build a business they love. To get more of the clients they want to work with at a price they are truly worth. We typically work with people who already have good coaching skills and we help them grow by aligning their marketing strategy with their business strategy. But we also offer comprehensive training with a wide range of marketing, sales and fulfilment to maximise the success of our students.
We work with a small group of select clients over a 14-week window to ensure we are able to give our students the close mentorship they need to progress and succeed with their businesses. It is a workshop environment designed to get coaches and mentors to their goals.
We work with you each week on any area of your business that you wish to focus on. From developing your offer to your clients, creating free value and funnels, digital advertising, effective sales and how to deliver a great training program to your clients. With the Sell What You Know™ Mentor and Success program, you get direct access to Alex and the team and all of their many years of experience and expertise, directly applied to your business.
The 5 Pillars
Our mentorship program, known as the Sell What You Know™ Mentor and Success Program, is based on the 5 main pillars below that are designed in a specific way to help our clients solve the biggest problems in their businesses:
- Superior Offer Alchemy
- Building Rapid Authority
- Marketing Made Easy
- Authentic Client Acquisition
- Leveraging Time and Scaling
We find that before making a decision if this mentorship is for you and if we can take you on board as our private student, it’s always great to book a free 45 minutes strategy session where we go in depth through your particular situation and see if we can help you.
We only accept a limited number of students that we teach privately and it is extremely important that we feel that we are a good fit for each other in all ways.
We love truly helping our students but we have realised that it’s always best when we have matching values and the same work ethic together, thus during this session we get clarity on what you need to achieve what you desire, if we can help you to achieve those goals and if we are a good fit for each other.
To book your strategy session, click the button below:
Access the online course materials at your leisure, 24/7 from anywhere in the world, on any device.
Work at your own pace, on your own time.
Connect with other students in the program from all over the world.
Share new knowledge, ideas and support.
Get regular, direct support from our team of expert coaches and other students every week.
Current calls include helping you with your offer and audience, sales and copywriting and marketing.
Never be stuck with our online support.
If you have any questions or challenges as you build your coaching, mentoring or consulting business. Our team of support coaches are here to help you.
We’re so confident in our program, our abilities as coaches and our methods, that we offer a full money-back guarantee.
What that means is, if you invest in us and our program and you don’t see a return on your investment in us. Then we will give you back what you paid us.
How does it work?
All we ask that you complete the program and all of the action points within it. And then run your coaching business as per the methods in the program for six months.
If after that time your business revenue has not exceeded your investment in the program fee, then we will refund you the amount you paid us in full.
We offer this guarantee because your success is everything to us. It has long been our CEO’s philosophy that if you come to us for a result and don’t get that result, we have no right to keep your money. So we don’t.
For us, it’s really that simple.
You don’t buy training from us, you buy a result.
Meet Your SWYK Coaches
Alex Smale has been a coach and digital marketer for over 15 years. He has coached and mentored thousands of students all over the world on how to be more successful online.
He has always been a technical expert, programming his first computer game aged just 4. He began digital marketing at the dawn of the social media age working in a variety of sectors including leisure, ecommerce, affiliate marketing and photography.
Alex now dedicates all of his time to the clients and team at Sell What You Know™ helping them to have a positive impact on the world by helping people to overcome the problems and challenges they have, with the knowledge and experience you have.
Ali Temple is a qualified and accredited coach specialising in mindset and peak performance. He is also a published co-author of the business handbook, How to Win & Keep Clients.
Versatile presenter, actor and voiceover artist Alistair has turned his talents to practically every area of the entertainment business. He is in demand for television, acting, radio, commercial and corporate presenting.
Alistair uses his vast experience to coach and mentor individuals in the art of presenting. Helping them to be more engaging on camera, produce better ads and course materials and to be more outwardly confident.
Known internationally as 'The Instagram Queen', Holly is an Instagram expert at the top of her game.
Holly will help you to rapidly grow an authentic and engaged Instagram audience the right way, without bots or black-hat strategies.
And then, how to turn this awesome organic audience into happy, paying clients.
Fiona has strong professional ethics practising as a Chartered Accountant for 25 years. She's translated those skills into building several successful digital businesses with her husband.
Believing numbers were her strength and not words, she battled her demons to write their best-selling, triple-award winning book "Living A Laptop Lifestyle".
When not globetrotting the world nine months each year, they reside in Central London in easy reach of 5 international airports.
Jay Williams is an accredited Mindset & Transformation Coach, speaker and trainer who specialises in working with Business owners to overcome the mental blockages and limitations that hold them back.
He runs online coaching programs for individuals from all over the world designed to help the create the level of impact, income and freedom they want!
James is our resident geek, a title he is proud to hold. He has been building computers since the age of 16, and loves to solve problems.
If you are a bit of a technophobe or struggling with any aspect of technology he is here to help you!
Outside of SWYK he is also a photographer, and brings his experience with light and sound in to help you get the best results. He is passionate at helping people learn and understand technology.
Rochelle has experience in bringing exceptional customer service and client success. She started her career in the fast paced medical field before being given an opportunity that turned her head to the online world, and she's never looked back.
For the past 5 years Rochelle has lead a global online support team and created high-end concierge services for online entrepreneurs. She is always happy to help those who are overthinking and overwhelmed, by assisting with narrowing the focus and realigning priorities. Rochelle is dedicated to helping others succeed in making their dreams become reality.
Meet Your SWYK Advisors & Support
Ash has been working online for the past 20 years, all the way from corporate and digital agency jobs to pursuing the entrepreneurial journey and setting up multiple online businesses.
For the past 3 years Ash has been focused on mastering the art of authentic sales and influence. In addition to working as a client advisor for Sell What You Know, Ash also runs his own coaching program. In his free time, Ash is a nature and outdoor fan and does things like running, hiking and skiing.
Rick is really happy to be a part of the Sell What You Know team, having major experience in the film and TV industry internationally, and loves helping people with how to efficiently take their skills and ideas online and to the next level.
Rick is a coach and has his own program which he runs alongside the time he spends helping us at SWYK.
As a previous client, Rick also knows our program inside out, and is great at helping people to figure out the right path for them.
Helen Whitaker is a licensed optician based in BC Canada and owns and operates Secure Vision – her mobile optical business. She also owns and operates the Secure Vision Mobile Optical Academy for aspiring mobile opticians.
She’s originally from Yorkshire in the UK, where she enjoyed a long and successful career in medical and healthcare sales. She emmigrated to Canada 12 years ago, and has just moved to the Sunshine Coast with her husband Bart.
She has an expert knowledge of the SWYK program, having been very successful using the training and building her own academy.
James is an experienced and qualified consultant. He is a highly experienced business professional with 12 years of working with investment banks and technology delivering needs based solutions as a senior consultant/client management expert.
James has also previously run his own successful enterprises and is passionate about uncovering potential and delivering value.
An incredibly high achiever, Chris has over 20 years in the film industry as an On Set Photographer and Assistant Director working on Films such as “Gladiator’, ‘Batman Begins’, ‘Casino Royale’, ‘Harry Potter’ and the latest ‘Star Wars: The Force Awakens’ and ‘The Last Jedi’.
The Covid pandemic has had a huge negative impact on film making and Chris had a realisation that it’s up to the individual to be in control of their own future and joined our team as an advisor.
He knows first-hand the importance to lay the foundations to make sure whatever is around the corner you need to be covered. Gone are the days you can rely on a company or anyone else to provide it for you.
Bryan started his career in Engineering before a series of events brought him to the realization that he wasn’t living a life of purpose that he was really in love with. He promptly took the leap of faith to resign and embarked on a solo backpacking adventure with no plan B.
That was 7 years ago.
In the time since, he’s not only coached his own clients, but also worked alongside some of the top coaches in the industry, helping them grow their businesses, lead retreats around the world, create profitable group programs doing multiple 6 figures, and more.
He currently focuses his energy on the sales and enrolment process to help coaches create more high-ticket clients, and fitting in a workout or round of golf at any opportunity possible!
Amie is our PA who is always busy behind the scenes making sure everything is working, and keeping Alex sane. We don’t know what we would do without her!
She is a professionally trained Dancer and Holistic therapist with many years of experience performing and teaching around the world and here in the UK.
She is passionate about helping people achieve their goals, while working on her own projects.
Munali is one of our Support Specialists, she is part of our close knit team helping make sure everything works smoothly.
She loves meeting new people and hearing their stories, and has always been a big dreamer who loves to encourage others to achieve their dreams.
Munali has travelled all sides of the globe, including Australia, New Zealand, Asia, America and Europe – once living in France and playing the role of Mickey Mouse at Disneyland Paris!
May all your dreams come true!
Sasha is one of our Support Specialists. Before joining the team she worked in childcare where she completed her level 3.
She absolutely loves making a difference to people’s lives especially helping children develop life skills and grow into amazing humans.
She loves this job as it lets her help people achieve their goals and ambitions and accomplish their dreams. She has been really excited to join us as part of the team.